As a San Diego Local Business Marketing Consultant, I have discovered these statistics…
• 90% of online commercial searches result in offline bricks and mortar purchases
• 70% of online searchers will use local search to find offline businesses
• 51% explicitly characterize themselves as “shop online, purchase offline”
• 55% of all local searches are done with the intent to buy
• Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind
Local Business Marketing Stats
According to some studies, 90% of people searching for products and services on the Internet never search beyond page one. Take a moment to think about how many times search for something on Google and how many times you actually go past page one during your search. If you’re like most, not too many times. This is critical for local business marketing.
That means that for all practical purposes, if you’re not on page one, your prospects will never find you! To make matters worse, take a look at all the time money and resources you’ve already spent creating that beautiful website that 90% of your potential clients and customers will never see. How frustrating!
In addition, even being on page one is not enough, you need to DOMINATE PAGE ONE! Page One Domination means getting as many page one spots as possible so you push your comeptitors off page one. And in many cases we’ve been able to attain all 10 organic places on page one!
You already know how important local business marketing is the success of your business. But, if you’re only using the traditional “offline” marketing and lead generation strategies described above, then you’re working twice as hard for half the results. Now it’s time to work on your local business marketing.
How would you like to Dominate Page One?